DEVELOPMENT STRATEGY
In 2021, JSC FPC continued to carry out a targeted messaging to promote special offers for various passenger segments. In total, the Company has launched more than 30 marketing promotions using discount promo codes to encourage passengers to travel by rail and increase the number of the Loyalty Programme participants.
>150
thousand passengers
passeng bought discounted tickets under promo codes in 2021 thousand passengers
>20
thousand medical professions
fighting the spread of COVID-19 used the 50% discount promo codes from October 2020 to 31 March 2021 thousand medical professions